Many homeschoolers are confronted with negativity. Heated debates on public education, religion and politics can be incited. Facing arguments on socialization, teacher qualifications and homework are not uncommon. There will always be naysayers. You simply cannot please everyone all the time, especially when you make important family decisions. It is best to convey your decision with confidence and let the act of homeschooling tell the rest of the tale.

The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.

A more complex understanding of homeschooling is emerging in the mainstream media these days. No longer is homeschooling either all good or all bad. Simultaneously, there is a growing appreciation that most homeschoolers do a fine job raising and teaching their children, but that there are a few parents homeschooling children in order to hide abuse.

Every child is asked a thousand questions in his growing-up years. If that child happens to be homeschooled the tally rises to a million fairly quickly! You know how it is--you can't go through the check-out line in the grocery store without you and your children being riddled with questions. Homeschooled children are questioned by friends, by relatives, by people at church, by strangers, and occasionally by a TV reporter or a legislator. And sometimes well-meaning friends and relatives can't wait to get your children alone so they can find out what they really think and feel. You will be doing your children and yourself a great service if you teach them how to handle questions in a graceful, confident, knowledgeable way.

Homeschoolers have gotten their share of bad coverage in the media and in popular culture in the last few years. The publicity on homeschooling runs from atrocious mischaracterization to humorously stereotypical.

If you’re looking for a way to provide a service for homeschoolers in your community, consider becoming a liaison between your library and homeschoolers. Create activities and events for a homeschool audience. Help establish a homeschool resource center within the library. Coordinate with the library to have a Homeschool Day. Help the library find volunteers. Be an intermediary between the homeschool community and the library. And support your library's budget needs.

A transcript for an appearance by Celeste Land on the Kojo Nnamdi Show where she discussed the homeschooling movement. Celeste is VaHomeschoolers' Director of Government Affairs. The program touched on the many and varied reasons why families choose homeschooling, from concerns with the school environment to a desire for a tailored educational approach or a wish to keep the family at the center of a child’s upbringing. The show also addressed a common stereotype of homeschoolers by pointing out that while many families that choose home education consider their faith to be a very important part of their lives, homeschooling families come from diverse religious backgrounds, and religious homeschoolers do not necessarily choose homeschooling for religious reasons. A great example of how to interact with the media for a positive discussion about home education. Also available via podcast at Homeschooling Goes Mainstream.

This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.

The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.